Search Form
font size: Increase | Decrease | Reset
Norwich Heart, Heritage Economic & Regeneration Trust

Norwich Ambassador Scheme

Become an ambassador for Norwich

Boost your knowledge of Norwich's history and culture, and become a champion and ambassador of the city.

The Norwich Ambassador Scheme is designed to encourage people who come into contact with both visitors and local people to act as champions and passionate ambassadors of the city. It aims to reinforce a culture of pride and enthusiasm in Norwich, and encourage the provision of consistent, high quality, accurate information about the city and its heritage and cultural offer to visitors and local people.

Who is it for?

Set up by Norwich HEART, in partnership with VisitNorwich, Norwich Ambassador Scheme is intended to be of interest and relevant to a variety of people including:

· accommodation staff
· taxi drivers
· information point operatives in shopping centres
· shop staff
· market traders
· members of the public keen to broaden their knowledge of what the city has to offer

What are the benefits?

The sessions are interactive and provide an overview of Norwich's tourism industry, its heritage and culture. Delegates receive refreshments, Norwich Ambassador badge, window sticker, certificate and a programme pack for participants to take away with information about the iconic Norwich 12 buildings, useful general Norwich information, free passes and money-off at some of Norwich's key attractions. Trained delegates also benefit from exclusive Ambassador+ events and talks.

2015 Sessions:

If you are interested in future sessions please email

Price per person (inc. VAT):
£50 commercial companies
£37 charities / small businesses (10 staff or less)
£25 individuals

The Guildhall is a Grade I listed building, and is unfortunately currently not accessible for wheelchair users. The sessions are held in the Council Chamber, which is on the 1st floor, and accessed by approximately 30 uneven steps.

How to book:

Places are limited and are allocated on a first come first served basis.

Please note that payment for the session is required in advance of the event to confirm your booking.

Book and pay below using Eventbrite

For businesses without company payment card:

  • Book your place via Flo Reynolds on or 01603 599577 - please state which date you are interested in.
  • Pay by cheque (made payable to Norwich HEART) and send to Norwich HEART, The Guildhall, Gaol Hill, Norwich, NR2 1JS
  • OR request invoice (businesses/charities only)

You will then be sent a booking form for the relevant session - please complete this and return, along with your cheque or invoice request (businesses/charities) if you haven't paid online.



History of the Scheme

The Ambassador Scheme formed part of HEART's SHAPING 24 project until 2013, a cultural heritage and tourism initiative that took forward the Norwich 12 project with the Belgian city of Ghent.

Due to the huge success of the Norwich Ambassador Scheme, HEART have decided to continue with the sessions, but now need to charge to cover the costs of set-up, administration, staff time and the sessions themselves.

The Scheme linked in with other areas of the project which aim to maximize the access and enjoyment of the 24 outstanding heritage sites within the project, through site improvements, volunteer training, improved signage and promotion, events and education activities. The project was funded by the European Union's European Regional Development Fund (INTERREG IVA 2 Seas Cross-border Cooperation Programme 2007-2013).