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Norwich Heart, Heritage Economic & Regeneration Trust

Shop-window dragons and dragon menus - competition for businesses

Dragons on the menu and lurking from shop windows!

City centre businesses let dragons take over their shops as part of the Norwich Dragon Festival 2014. Shops and cafés participated in an exciting competition which saw special dragon menus and shop-window displays across the city.

Congratulations to winners The Tannery and YMCA Norfolk - Stepping Stones Cafe! Both winning businesses are offered a free bespoke training session on the Norwich Ambassador Scheme for up to 15 members of staff (worth up to £750).

The Tannery won best shop window display - their window included a handmade knight, a dragon's eye peering through a window frame, a story about a dragon and a tanner (set in Norwich), and even a dragon made out of handbags and leather gloves!

Stepping Stones Cafe won the best menu with their creative medieval-inspired 'dragon' menu.

Businesses let their imagination run riot with fun and fantastical dragon-themed window display for the festival, or warmed up their customers with a fiery dragon-themed special menu (please note, no dragons were harmed or consumed!).

Dragon-themed menus were on offer during the festival from:

Hot Chip
Mustard Coffee Bar
Maids Head Hotel
Locomotion Café
Forget-me-not-Café at Norwich Christian Resource Centre / St Michael at Plea
Caley's Cocoa Café
Dandy Horse Coffee House


Creative window displays were seen at:

Cutting Crew Organic Hairdressing
Ye Olde English Sweet Shop
Anteros Arts Foundation
Norwich Cathedral Shop
Maids Head Hotel
Komikku comic book store
Cecil Amey Opticians
Windsor Bishop
City Bookshop
YMCA Norfolk - Stepping Stones Cafe
Age UK
The Tannery
Tickety Boo
Berrys & Grey
And Shirts
Langley's Toys
Inanna's Festival
Abraxas Jewellers
People Tree
The Book Hive
City Bookshop
Colman's Mustard Shop & Museum
Dandy Horse Coffee House


The Maids Head Hotel also worked with Magdalen Gates Primary School to create dragon models which were on display throughout the hotel's public rooms during the festival and visitors were encouraged to vote for their favourite. The hotel also offered a dragon-themed menu throughout the festival and a dragon package for overnight stays.