City centre businesses let dragons take over their shops as part of the Norwich Dragon Festival 2014. Shops and cafés participated in an exciting competition which saw special dragon menus and shop-window displays across the city.
Congratulations to winners The Tannery and YMCA Norfolk - Stepping Stones Cafe! Both winning businesses are offered a free bespoke training session on the Norwich Ambassador Scheme for up to 15 members of staff (worth up to £750).
The Tannery won best shop window display - their window included a handmade knight, a dragon's eye peering through a window frame, a story about a dragon and a tanner (set in Norwich), and even a dragon made out of handbags and leather gloves!
Stepping Stones Cafe won the best menu with their creative medieval-inspired 'dragon' menu.
Businesses let their imagination run riot with fun and fantastical dragon-themed window display for the festival, or warmed up their customers with a fiery dragon-themed special menu (please note, no dragons were harmed or consumed!).
Cutting Crew Organic Hairdressing
Ye Olde English Sweet Shop
Anteros Arts Foundation
Norwich Cathedral Shop
Maids Head Hotel
Komikku comic book store
Cecil Amey Opticians
YMCA Norfolk - Stepping Stones Cafe
Berrys & Grey
The Book Hive
Colman's Mustard Shop & Museum
Dandy Horse Coffee House
The Maids Head Hotel also worked with Magdalen Gates Primary School to create dragon models which were on display throughout the hotel's public rooms during the festival and visitors were encouraged to vote for their favourite. The hotel also offered a dragon-themed menu throughout the festival and a dragon package for overnight stays.