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Norwich Heart, Heritage Economic & Regeneration Trust


New and hotly anticipated Mild Mustard now in-store at Colman’s Mustard Shop

Friday, 31st July 2015

New and hotly anticipated Mild Mustard now in-store at Colman’s Mustard Shop

The latest product from iconic British mustard brand Colman’s – Colman’s Mild Mustard – is now available in-store at Colman’s Mustard Shop & Museum.

Following national media coverage about the product’s impending launch by the brand’s owner Unilever UK earlier this month, the Mustard Shop was inundated with interest about the new mustard, which is an extension of the brand’s English Mustard range.

Collette Moore, Supervisor at Colman’s Mustard Shop & Museum, said: “We had so much demand for this new Mild Mustard earlier this month when Unilever announced its launch that we know it’s going to be a hit with our customers, both local and tourists. We are excited to be able to stock the product as part of our extensive range of powdered and prepared mustards, many of which are made exclusively for the Shop.”

The new Colman’s Mild Mustard gives you the traditional flavour of English Mustard, but is mellower in order to appeal to new consumers, in particular families and the younger shopper. It can be used on a wide variety of dishes such as salads, spread or dolloped generously. It is packaged in the iconic Colman’s conical glass jar, with a light yellow label to indicate its milder flavour.

Colman’s Mustard Shop & Museum is owned by heritage charity Norwich Heritage Economic and Regeneration Trust (HEART). The new Mild Mustard is now on sale at the Mustard Shop for £1.59. Find out more at where you can also sign up for the latest event news and special offers.

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Notes to editors

For more information please contact Christina Lister, marketing and communications consultant on 07968 438273, or email

About Colman’s Mustard Shop & Museum

Colman’s Mustard Shop & Museum was opened in 1973 to commemorate the 150th anniversary of Colman’s, with premises on Bridewell Alley. It moved to the historic art nouveau Royal Arcade in 1999, where it has been based ever since in a careful replica of Victorian trade premises.

The shop stocks an extensive range of powder and prepared mustards, including a number of specialities made exclusively for the shop. In addition, there are a wide selection of mustard pots and spoons, together with tea towels – not to mention a broad range of Colman’s memorabilia. It also contains many items on loan from the archives, covering all aspects of the history and production of Colman’s mustard.,, @MustardShopNorwich 

About Norwich HEART

Norwich’s Heritage Economic and Regeneration Trust (HEART) is an independent charitable organisation which champions remarkable heritage in Norwich and beyond.  Working in collaboration with local and European partners, we have helped to contribute to the local and regional economy through heritage regeneration, tourism and major cultural events.

To find out more about HEART please visit,, @norwichheart