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Norwich Heart, Heritage Economic & Regeneration Trust


View Pastures Old in Monday Movies at Caley's Cocoa Café

Wednesday, 2nd September 2015

View Pastures Old in Monday Movies at Caley's Cocoa Café

Caley’s Cocoa Café is to host its popular Monday Movies on Monday 7 September from 10am – 4pm. The café, located in The Guildhall, Norwich, screens local archive film for free on the first Monday of the month and for this screening will show agricultural and war-time footage.  

On Monday, the café will screen a montage of silent archive films, including enduring images of agriculture and farming in East Anglia in a classic collection of amateur and professional films showing how the hard work was done on the land. It includes films from the 1920s to the 1960s of life on the farm to reflect the changing seasons in a farmworker’s year. The film also charts the changes from horse power to machine power to cultivate the land.

The screening will also feature footage from across the region during the Second World War. The film includes the Chairman of the ARP Committee appealing to the citizens of Norwich in 1939, King’s Lynn civilians signing up for the Home Guard in 1940 with training for the real ‘Dads Army’ and evacuation beginning in Clacton on Sea in 1940. The film also features the 1942 air raids on Norwich and the USAAF in Seething, Honington and Rackheath in 1942 - 1944.  

Caley's Cocoa Café is managed by Norwich Heritage Economic and Regeneration Trust (HEART), showcasing this well-loved Norwich heritage brand, as well as the Colman's Mustard Shop & Museum.

The archive film compilations are a worthwhile legacy from HEART’s successful Interreg IVA funded Digital Heritage Project, which was delivered as a partnership with Rouen based film agency Pôle Image and UEA’s East Anglian Film Archive.

For more information, see or Caley's Cocoa Café on Facebook.

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Image © East Anglian Film Archive


Notes to editors

For more information please contact Janet Robertson on 01603 599578 or or Florence Reynolds, Communications Assistant, on 01603 599577 or  

About Caley’s Cocoa Café

Caley's Cocoa Café operates as a bastion for the brand that once operated in the city centre, where Chapelfield shopping centre is now situated. The cafe is now managed and developed by Norwich HEART, in conjunction with the Guildhall. The café stocks a range of chocolates, and a specialist menu that incorporates Caley's products. The café is surrounded by memorabilia from the brand's historic past, and evokes Norwich's unique industrial heritage.

Caley’s Cocoa Café is open Monday – Friday 10.30-16.30, Saturday 10.30-17.00 and Sunday 11.00-15.00.

About Caley's history

The café, originally a subsidiary of Caley's, is inspired by the historic Norwich brand, which was established in 1856, and achieved fame nationally for its chocolates. Caley's became particularly renowned for their Marching Chocolate, distributed to soldiers during the First World War. From 1914-1918, thousands of bars of Marching Chocolate were sent to the front.

At the end of the First World War, the business was purchased by The African and Eastern Trade Corporation, who, in 1932, sold the firm to John Mackintosh & Sons Limited of Halifax for £138,000. Under Mackintosh & Sons, Caley's manufactured the first pack of Rolos in 1937. Rolos proved such a success that the main plant in Norwich produced two tons an hour. During the 1950s, a succession of new and iconic products followed from the Norwich factory; Week-End and Munchies were introduced in 1957, Caramac in 1959, Good News Assortment began in production at Norwich in 1960.

By 1988 on the Chapel Field site covered approximately seven acres and, under Rowntree-Mackintosh, employed about 1,100 people in Norwich. The factory produced over 40 million chocolate eggs each year in preparation for Easter. It was in this year that Rowntree-Mackintosh was taken over by Nestlé, and within eight years the Norwich factory had closed, as production was  centralised in York.

About Norwich HEART

Norwich Heritage Economic and Regeneration Trust (HEART) is a private, charitable trust set up to act as an umbrella organisation for all of the heritage on offer in Norwich. We strategically plan, regenerate, manage and promote Norwich’s heritage and act as a best practice model internationally for developing heritage as a social and economic regeneration vehicle. HEART manages The Guildhall, the largest and most elaborate medieval, provincial city hall in the country; organises and promotes Heritage Open Days in Norwich and Norfolk and ran the EU award-winning SHAPING 24 project.


HEART receives support from bodies including the University of East Anglia and Norwich City Council and has received project funding from a variety of sources including European Union, HM Treasury, the East of England Development Agency and Norfolk County Council.