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Norwich Heart, Heritage Economic & Regeneration Trust

HEART‘s merchandise

HEART produces a beautiful range of merchandise, celebrating many aspects of the city's heritage. The range includes books, trail booklets, postcards and DVDs created by local writers, designers, photographers, filmmakers and volunteers. Our trading subsidiary Colman's Mustard Shop & Museum also stocks over 100 Colman's products and exclusive items promoting the legacy of one of the city's most iconic heritage brands.

The merchandise makes an ideal gift and souvenir and proceeds help to support HEART's charitable activities.  

Our books are available to buy locally at Waterstone's Castle Street, Jarrolds, Norwich TIC, City Bookshop, Colman's Mustard Shop & Museum, Norwich Castle, Norwich Cathedral and many more shops.

The range includes:


Colman's Connections: The War Years, 1914-1918, RRP £5.95 
Published 5 November 2015

Colman's Connections, written by the Colman's Detectives volunteer community research group, uncovers stories and real-life experiences of how the Carrow Works factory and its workers were affected by the conflict.

Norwich: City of Industries, RRP £10.95 

This new book by Nick Williams book looks at some of the key industries that have left their mark on Norwich, focusing on textiles, boot and shoe-making, brewing, food manufacturing, engineering and the Norwich drapers, and includes case studies on major companies including Colman's, Bullards, Laurence Scott and Start-rite.

Strangers - A History of Norwich's Incomers, RRP £6.95 

This book by Frank Meeres looks at the contributions that newcomers have made to Norwich over many centuries and the role incomers have played in creating today's vibrant city. 

The Blue Plaques of Norwich, RRP £5.95 

Provides insights into the remarkable people, fascinating places and innovations commemorated on the blue plaques HEART has installed around the city.

The Medieval Churches of the City of Norwich, RRP £11.95 

A beautiful and definitive guidebook on Norwich's outstanding collection of medieval churches, celebrating the churches as medieval works of art and valuable social documents, as well as ancient places of prayer.

The Norwich 12 Guidebook, RRP £5.95 

Tells the story of 12 of the city's iconic heritage buildings and Norwich's history, highlighting the way the city has evolved and the military, religious, commercial, social and civic factors behind the development of the English city over the last millennium.


Norwich Trails & Stories, RRP £1.95 each

Norwich Trails 

A series of beautifully illustrated walking trail booklets for the city, each taking in the historic highlights of a fascinating city area and some of its hidden gems, covering Castle and Timberhill; Cathedral Quarter and Elm Hill; Norwich Lanes; Wensum River Parkway.

Norwich Stories 

Booklets which will help you delve into some of the captivating stories involving events, buildings and people from the city's fascinating past. The first booklet is Elm Hill Stories - covering the stories behind the buildings of Norwich's most famous medieval street.


Postcards depicting 12 of the city's most iconic heritage buildings in fresh interpretations by winners of HEART's first photography competition:

Norwich 12 postcard, RRP £0.70

An A5 postcard covering all 12 buildings

Norwich 12 postcard pack, RRP £3.95

An A6 pack with individual postcards of each building


Two DVDs are available, each 20 minutes long:

The Norwich 12 film, RRP £4.95 

A series of short films about the iconic Norwich 12 buildings, giving a great introduction to this historic city

Norwich Guildhall, RRP £5.95 

A film about the history of Norwich Guildhall, England's largest and most elaborate provincial medieval city hall and one of the Norwich 12 buildings