HEART developed an iconic set of outstanding heritage buildings as a universally important integrated family of cultural attractions in Norwich. SHAPING 24 expanded upon this, by combining the 12 sites with 12 in Ghent, Belgium, aiming to increase awareness of the historical links between the East of England and the Low Countries.
In August 2009, HEART took over Colman's Mustard Shop as a retail operation and tourist attraction. Since then HEART have improved its status as a heritage attraction as well as expanding into e-commerce and broadening the range of available products. For more information, visit www.mustardshopnorwich.co.uk
Norwich HEART is bringing archive alive on screen, online and on mobile, by breathing life back into an innovative Anglo French archive film collaboration called the Digital Heritage Project. Norwich HEART has secured the programme's future by establishing funding and support following the collapse of Screen East, the project's initial partner.
A series of heritage collections representing key development stages in a European context, developed as a linked portfolio of themed attractions. Including the largest collection of pre-Reformation churches of any city north of the Alps, the largest group of medieval undercrofts in the UK and one of the UK's largest collections of merchant houses.
Providing signage to historic public spaces which bind together important heritage resources, and provide a stage to develop economic and cultural activity. This includes the largest and most complete medieval street pattern in England.
In 2009, and again in 2011, Norwich HEART presented the Norwich Dragon Festival. A series of events linked to the symbol of the dragon, celebrating its role in the culture and heritage of Norwich. 2011's festival saw over 60 dragon-themed activities taking place throughout the city, with approx 75,000 interacting with the festivities.
HEART also coordinates the city's Museums at Night activities, running evening events at museums and heritage attractions around the city during the national weekend of celebrations.
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