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Norwich Heart, Heritage Economic & Regeneration Trust


Norwich HEART's projects


Over ten years of championing Norwich's heritage has led to some great projects by the HEART team and partner organisations:

Norwich 12 logo

Norwich 12 & SHAPING 24

HEART developed an iconic set of outstanding heritage buildings as a universally important integrated family of cultural attractions in Norwich. SHAPING 24 expanded upon this, by combining the 12 sites with 12 in Ghent, Belgium, aiming to increase awareness of the historical links between the East of England and the Low Countries.


The Guildhall logo

The Guildhall 

Norwich HEART increased public access to the building during 2015 with a series of open days, events, tours and talks, and education and learning programmes.



Colman's Mustard Shop & Museum Logo

Colman's Mustard Shop & Museum 

Since HEART took over Colman's Mustard Shop as a retail operation and tourist attraction, it has improved its status as a heritage attraction as well as expanding into e-commerce and broadening the range of available products. The shop and museum are now owned by Guildhall Enterprises. For more information, visit


Caley's Cocoa Cafe logo

Caley Cocoa Café

Caley's Cocoa Café has now been.bought by Guildhall Enterprises, operated by the same team from Britannia Enterprises and Cafe Britannia. In 2016, the café will be rebranded, but you can still expect great service and tasty lunches and afternoon teas!



Colman's Connections

Colman's Connections

Colman's Connections was an intergenerational community project, supported by the Heritage Lottery Fund, with the city's residents becoming Colman's Detectives. The project looked at the history of Norwich's mustard workers during the First World War, revealing engaging real-life stories about the firm's employees and how their lives were changed by the conflict. 


Digital Heritage Project Logo

Digital Heritage Project

Norwich HEART brought archive alive on screen, online and on mobile, through an innovative Anglo-French archive film collaboration called the Digital Heritage Project. The work of the project has now been handed over to the University of East Anglia to sit alongside the East Anglian Film Archive.


Strings of Pearls

The Strings of Pearls

A series of heritage collections representing key development stages in a European context, developed as a linked portfolio of themed attractions. Including the largest collection of pre-Reformation churches of any city north of the Alps, the largest group of medieval undercrofts in the UK and one of the UK's largest collections of merchant houses.


Sir John Mills Blue Plaque

Time and Space

Providing signage to historic public spaces which bind together important heritage resources, and provide a stage to develop economic and cultural activity. This includes the largest and most complete medieval street pattern in England.


Norwich Dragon Festival logo

Norwich Dragon Festival

In 2009, 2011, and 2014, Norwich HEART presented the Norwich Dragon Festival. A series of events linked to the symbol of the dragon, celebrating its role in the culture and heritage of Norwich. 2014's festival saw over 70 dragon-themed activities taking place throughout the city, with over 99,000 visits to events throughout the festival. The festival will continue via the Forum Trust.


Museums at Night logo

Museums at Night

HEART has previously run and co-ordinated the city's Museums at Night activities, running evening events at museums and heritage attractions around the city during the national weekend of celebrations.