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The Mustard Shop

• Projects
  • Norwich 12
  • Strings Of Pearls
  • Time & Space
  • The Mustard Shop
  • The Halls regeneration
  • SHAPING 24
  • Medieval churches photography exhibition
  • The Medieval Churches of the City of Norwich guidebook
  • Norwich Trails
  • Norwich Lanes
  • Walk-it
  • HEART photography competition 2010/11
  • Education and outreach
  • Norwich Dragon Festival 2011
  • Cathedral Quarter
  • Museums at Night
  • Norwich 12 tours

The world-famous Colman‘s Mustard Shop, based in Norwich‘s Royal Arcade, was transferred to HEART in August 2009.

The agreement with the previous owner‘s Unilever UK & Ireland means that HEART takes over the ownership of the Mustard Shop as a retail operation and tourist attraction. As part of the deal, Unilever is making the Mustard Shop‘s museum and archive materials available on permanent loan to HEART, and its heritage archive will be made available to allow HEART to refresh the display when necessary.

The decision follows an extensive and thorough review of the future of the Shop and ensures that the world-famous Colman‘s Mustard Shop in Norwich will remain at the heart of the city‘s tourism and heritage attractions.

As champions of Norwich‘s heritage, HEART is delighted that we have been able to work with Unilever to retain one of the city‘s most famous tourism and heritage attractions. It is a very exciting move for HEART, giving us a new avenue to make local heritage more accessible whilst continuing and expanding on the shop‘s significant contribution to the local economy, showing how heritage can be an economic driver.

Colman‘s Mustard Shop is one of the great symbols of the city‘s industrial heritage, representing Colman‘s long association with Norwich and the important role it has played in the lives of so many people in the city. It is crucial that such iconic and world famous symbols of our heritage remain in the city, allowing our local distinctiveness to be celebrated - elements which have shaped Norwich over the years and made it so special.

HEART would like to praise the staff at the Mustard Shop who have remained dedicated and continued to deliver a high standard of professional service during a period of uncertainty. The recently retired manager, Avril Housego, has been enormously helpful in assisting HEART and her legacy of a well-managed iconic heritage institution has provided us with a good platform to sustain and develop the shop. HEART is also grateful for support shown by the Norwich Evening News, local business organisations, civic leaders, chefs and residents during the past year which has demonstrated the passion people have for the shop. We welcome Unilever‘s foresight in recognising the importance of maintaining the Mustard Shop in Norwich and their support in helping us achieve this.

More news and details about our plans for the shop will be announced here and in local media over the coming months.

Supported by HM Treasury's Invest to Save Budget