HEART has had considerable success with the Norwich Lanes project. This is a joint regeneration initiative with Norwich City Council and the Norwich Lanes Traders' Association designed to enhance the Lanes, which form part of Norwich's beautiful historic quarter, as a distinctive area, rather than change its character. New signage, paving, interpretation, public space development and cycling improvements have made this project a significant success. Click here to go to the photo gallery of the Norwich Lanes.
A report commissioned by the East of England Development Agency (EEDA) on the effectiveness of the project by the new economics foundation concluded that the investment of £495,000 in the Lanes will have created a potential benefit for the local economy of almost £17 million over a ten-year period, and that similar benefits could be achieved by rolling out the Lanes approach to other areas of the city.
As a result HEART secured a further £250,000 funding from EEDA to deliver a similar project to develop the local distinctiveness of two independent retail areas in the city - the Timberhill area and Elm Hill.